The Work That Built Me
Edwards & Towers Real Estate
Marina Plaza | Jumeirah Golf Estates | Palm Jumeirah
Oct 2024 – Present
Social Media Marketing Manager
Dubai, UAE
Led digital marketing for high-end properties, bringing in steady leads through paid ads and SEO. Planned and executed monthly and yearly marketing strategies to support sales goals and brand growth. Created performance reports that tracked leads, ad spend, and results. Managed campaigns across Meta, TikTok, YouTube, LinkedIn, and Instagram. Handled blog content and property listings to boost organic reach. Introduced Bitrix automation to improve team workflow and data accuracy.
Livin’ Experts Real Estate Brokerage LLC
Business Bay, Dubai, UAE
April 2023 – October 2024
Senior Marketing Executive
Built the marketing department from the ground up—shaping the brand, setting up digital systems, and hiring the team. Created monthly and yearly strategies that boosted lead generation by over 60%. Delivered clear, high-level reports covering ROAS, CPL, engagement, and channel results. Led a successful real estate roadshow across Europe, bringing in international clients. Improved workflows and automation using Bitrix and Zoho.
Deluxe Holiday Homes
Al Barsha, Dubai
Jan 2022 – Jun 2022
Listing Manager
Started as a Listing Admin and promoted within one month for outstanding work in content accuracy, coordination, and listing quality. Led property marketing across OTA platforms, boosting booking conversions through improved descriptions and visuals. Provided monthly reports with occupancy trends and recommendations for better performance.
Smiles at 34th Dental Clinic
Dasmarinas, Cavite, Philippines
August 2022 – March 2023
Social Media & Marketing Manager
Built the brand’s digital presence and ad strategy from the ground up. Developed monthly and yearly marketing plans focused on patient growth and engagement. Launched paid campaigns with a strong return on investment, averaging 5x ROAS. Created real-time dashboards to track performance and adjust strategies as needed.
One Outsource Direct Corporation
Isla-Solane Gas | Globe Telecom | OneTech
July 2021 – Dec 2021
Social Media & Marketing Manager
Makati, Philippines
Led marketing strategies for three major brands at the same time, overseeing budgets and campaign execution. Created yearly marketing plans and content calendars tailored to each brand’s goals. Delivered monthly reports with insights on engagement, ROAS, and areas for improvement. Strengthened brand presence across platforms by aligning content with customer behavior.
University of the Philippines (Contract)
Jan 2021 – May 2021
Remote - Manila, Philippines
Proofreader / Marketing Creative Support
Created brand-aligned marketing materials for higher education campaigns. Supported layout design and performed quality checks to ensure accuracy and consistency across all publications.
Skin Shine Aesthetic Clinic
July 2019 – Dec 2020
Dasmarinas, Cavite, Philippines
Marketing Manager
Planned and executed long-term digital strategies that drove steady lead generation and brand growth. Managed daily marketing operations and established SOPs for reporting, campaign testing, and customer communication. Provided monthly performance reports on KPIs, ad spend, and ROI to leadership.
McDonald’s Philippines
April 2017 – June 2019
Manila, Philippines
Marketing Specialist
Recognized as “Best in Marketing” for two straight years and earned multiple employee awards. Led local store marketing, organized community events, and launched customer engagement initiatives. Prepared monthly sales reports tracking ad performance and campaign impact.
What I Bring to the Table
Equipped with a strong mix of leadership and technical skills, I specialize in strategic marketing planning, paid media execution, and performance-driven campaigns across Meta, Google, TikTok, and LinkedIn. Proven track record in lead generation, team leadership, marketing automation, and ROAS optimization.
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Technically proficient in campaign tools like Meta Business Suite, Google Ads, and analytics platforms including Google Analytics, Tag Manager, and Zoho. Experienced in creative tools (Adobe Suite, Final Cut Pro, CapCut, Canva), CRM systems (Bitrix, Zoho, HubSpot), and web platforms like WordPress and Wix.